Hubspot found that 80% of marketing professionals lean on visual content in their social media marketing.
It makes enormous good sense to assert that social media marketing is moving towards a direction where image and video content shall play pivotal roles.
Traditionally, content marketing has performed three roles:
There are statistics that provide mounting evidence to the vitality of leveraging a visual content marketing strategy.
Key insights on the changing face of visual content marketing
How do images and video content create value for brands on social media?
Prima facie, visual content augments value creation on social media in the following ways:
Challenge of leveraging visual content successfully for social media marketing
Accenture Interactive had conducted a survey on a sample of more than 1000 consumers that sought to objectively assess their tastes and preferences, habits, likes and dislikes of content consumption, and thus, identify patterns and insights on visual content marketing and consumption. The findings submitted as part of the Accenture Interactive research stated that visual content and especially video is still considered invasive by a large chunk of people.
The findings stated on page six of the report published clearly asserts that 35% of users find the use of video content for advertising inconvenient and invasive as opposed to 26% users that stated they prefer to see video advertisements.
Features of an awesome visual content design tool for social media marketing
Given the importance of visual content in the context of social media marketing and the abundance of design tools for creating visual content for the aforesaid purpose, it is worthwhile to explore the features, functionality, and performance parameters that make for a great design tool.
Other important aspects like ease of use, pricing, integration with other social media apps, and the spectrum of content prototypes that can be created using these design tools including but not limited to infographics, graphs, pie charts, bar charts, and scatter diagrams.
Some of the major parameters in assessing the merit of a great design tool for creating visual content are as follows:
The best visual content design tools for social media marketing
With the knowledge of the parameters that you got to be focusing on, from the perspective of visual content creation for social media marketing, it is easy to identify a list of the best such design tools that are available and in demand for the said job. Have a look.
Making it to the list of the top design tools for image content creation is Bannersnack. Immensely popular with social media marketing professionals and graphic designers, the online banner maker offers the following features:
Second on our list of online banner makers is Venngage. Offering hundreds of charts, maps, and icons to create infographics for perfect data visualization, this online banner maker is highly used for making infographics. Venngage offers the following features listed below:
Third on the list of the best visual content creation tools is the online banner maker from Visme. The online banner maker is highly popular among graphic designers and marketing professionals. It offers a host of features, functionalities, and end user benefits as listed below:
Fourth on our list of the top visual content creation tools for use in social media campaigns is Fotor. With probably one of the most diverse and widest arrays of templates for creating image content, Fotor offers great multi-purpose functionality that embraces both the online and onsite business ecosystems. Fotor offers the following features to users:
5. My Banner Maker
Fifth in our list of the best visual content creation tools is My Banner Maker. An easy to use online banner maker, My Banner Maker stands out in the list for its professional turnkey assistance and professional collaboration in addition to the technology suite that it offers. Some of the major features that My Banner Maker offers are as follows:
In the final diagnosis, it is only humble to take cognizance of the ever-increasing influence of visual content in the context of social media campaigns and the opportunities that brands can look forward to leveraging. While this list is by no means exhaustive and exclusive, the above mentioned visual content creation tools make it to our list on parameters of user experience, custom design abilities, and pluralism of deployment across digital platforms. Here is wishing your brand all the luck to reinvent the future of social media marketing by creating some stunning visuals this year.
Birbahadur Singh Kathayat is an Entrepreneur, internet marketer and Co-founder of Lbswebsoft. He can be found on Twitter @bskathayat.
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Pleasure to introduce my self i am Sean Webb i am 27 years old from Manchester, UK.I am doing affiliate marketing and have spend lots of time learning how to rank easy to medium competition keywords. I have recently started PPL and Video Marketing and learning more about it.