Google's original breakthrough in search was placing weight on links & using them to approximate the behavior of web users.
The abstract of
Back when I got started in the search game if you wanted to rank better you simply threw more links at whatever you wanted to rank & used the anchor text you wanted to rank for. A friend (who will remain nameless here!) used to rank websites for one-word search queries in major industries without even looking at them. :D
Suffice it to say, as more people read about PageRank & learned the influence of anchor text, Google had to advance their algorithms in order to counteract efforts to manipulate them.
Over the years as Google has grown more dominant they have been able to create many other signals. Some signals might be easy to understand & explain, while signals that approximate abstract concepts (like brand) might be a bit more convoluted to understand or attempt to explain.
Google owns the most widely used web browser (Chrome) & the most popular mobile operating system (Android). Owning those gives Google unique insights to where they do not need to place as much weight on a links-driven approximation of a random web user. They can see what users actually do & model their algorithms based on that.
Google considers the user experience an important part of their ranking algorithms. That was a big part of the heavy push for making mobile responsive web designs.
On your money or your life topics Google considers the experience so important they have an acronym covering the categories (YMYL) and place greater emphasis on the reliability of the user experience.
Nobody wants to die from a junk piece of medical advice or a matching service which invites predators into their homes.
The Wall Street Journal publishes original reporting which is so influential they almost act as the missing regulator in many instances.
Last Friday the WSJ covered the business practices of Care.com, a company which counts Alphabet's Capital G as its biggest shareholder.
By Monday Care.com's stock was sliding, which led to prompt corrective actions:
To this day, Care.com's homepage states...
...in an ever so slightly darker shade of gray.
So far it appears to have worked for them.
What's your favorite color?
Pleasure to introduce my self i am Sean Webb i am 27 years old from Manchester, UK.I am doing affiliate marketing and have spend lots of time learning how to rank easy to medium competition keywords. I have recently started PPL and Video Marketing and learning more about it.